Nate Haderlie

Moroch - McDonald's, Senior Communications Specialist

Nov. 2016 - Dec. 2017

 

• Managed all public relations, community outreach and social media for the McDonald’s Restaurants in the Northern California and Northern Nevada markets

• Developed strategy for organic and paid social media (362 Facebook accounts, 3 Twitter accounts and a YouTube channel)

• Lead collaboration on several viral social media videos for launch of product being tested in Sacramento

• Localized all McDonald’s National news and strategized local plan of execution

• Managed relationship with State Senators and local Metro Chambers of Commerce

• Created strategic plans to lead quick service restaurant brands in the markets

• Managed multiple crisis that occurred in Reno and Sacramento markets

• Coordinated community and state legislature partnerships

• Managed and executed major events such as the “Field to Restaurant Tour” and “Farm to Fork for Families Dinner, benefiting Ronald McDonald House Charities

• Managed PR and social budget spreadsheets

• Created and maintained dozens of partnerships on behalf of McDonald’s franchisees

• Promoted to a senior position within first four months at company

• Laid off as part of a 60 percent company-wide layoff

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Ronald McDonald House Charities Northern California, Community Relations Coordinator

Feb. 2015 - Nov. 2016

 

• Managed all small to moderate fundraising efforts to support the financial need of operating the Charity 

• Managed and developed social media strategic plan and execution for Charity profiles (Facebook, Instagram, Twitter, YouTube and Pinterest) through analyzing results and analytics

• Learned HTML coding and updated both Charity’s websites to WordPress format

• Wrote script and storyboard, shot and edited a video to alleviate stress on families checking in 

• Organized and coordinated several events each year including the Red Shoe Crawl, Sporting Clays Tournament, Big Day of Giving and others

• Raised over $200,000 annually during tenure 

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Blue House Public Relations, Executive Director 

​Feb. 2012 - Dec. 2014

 

• Responsible for reorganizing the student-run PR firm associated with PRSSA at Boise State

• Constructed communication plans to set goals, plan objectives and tactics to gauge success

• Oversaw all campaigns for local non-profits in building their brand through social media, fundraisers, event management, and brand evaluation

• Lead and developed strategic plans for all social media campaigns

• Clients included Special Olympic of Idaho, Fit One Boise, PRSA Idaho, and Ladd Family Pharmacy

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Idaho Stampede, Media & Public Relations Intern 

​Oct. 2013 - Dec. 2014

• Assisted in all public, community and media relations efforts

• Coordinated athlete attendance at school reading program and community appearances

• Responsible for pre-game coach interviews and post-game player interviews

• Organized game-day statistic reports and game books

• Coordinated media interviews and attendance at games

• Recorded team and player statistics and updated history and records

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Demarcos Clothing, District Manager

Jan. 2009 - July 2011

• Managed two different locations and be over a dozen employees

• Ordered clothing and accessories through company reps for each store

• Worked directly with owners to further the possibilities of the company

• Managed hiring process 

• Managed scheduling

• Met with company reps to bring in new brands and merchandise

• Completed all daily paper work and book keeping

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